Why Creativity is Now More Important Than Intelligence

Why Creativity is Now More Important Than Intelligence

In a word: computers. Machines can now do what you could call IQ-style thinking – covering what ‘multiple intelligences’ theorist Howard Gardner would call visual-spatial, verbal-linguistic and logical-mathematical intelligence – pretty darn well. Artificial Intelligence (AI) is here and it’s getting more sophisticated every day. But AC – Artificial Creativity – doesn’t exist.

The Ancientness of Creativity

The Ancientness of Creativity

Anthropologists like me have rarely contributed to debates on creativity in the modern world. The reason is that traditionally, we studied two kinds of “old” society. Biological or evolutionary anthropologists try to understand how and why we became human over the last few millions of years. Social or cultural anthropologists, until recently, specialised in so-called “primitive” cultures – indigenous groups of the Americas, the Arctic, Asia, Africa and Oceania.

Sorry, Most People Aren’t Naturally Very Creative

Sorry, Most People Aren’t Naturally Very Creative

Call me an iconoclast, a rabble-rousing, game-changing, Copernicus-level revolutionary if you will (wait you didn’t? Well please do, it makes me feel cool), but the convention among a great many creativity specialists that really everyone is creative is just what we all know it to be. A pile of crap. An alternative version has it that we’re all naturally super creative but horrible old society has stamped it out of us by the time we reach adulthood.