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Dr. Michael Bloomfield

Michael is a leading thinker on creativity. He has developed the first and only grand theory of creativity (Generator Theory) as detailed in his book The Creativity Code, and designed the Createmics™ creative brain training technique as a natural offshoot.

Michael has trained IBM among other leading companies, and has run a Masterclass for the Guardian, who have also published his work on creativity.

An anthropologist specialising in the evolutionary origins of human creativity, he has a BSc and PhD from the University of East London, where he is a former lecturer.

Michael spent several years working at an international semiotics consultancy, conducting research for a number of major companies, including the BBC, Virgin Atlantic and Audi.

An occasional singer-songwriter with his band The Last Number, his feature film script is currently in development. It’s about a man who tries to go mad.


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